Wednesday, November 24, 2010

Facebook Plans to Trademark the Word 'Face'

Hoping to finally launch thefaceslap.com? Sorry, Charlie, you're too late: Facebook may have just won the rights to the word "face."

The social-networking giant was just given a green light in its efforts to trademark the word "face." The company's efforts have moved Facebook's pursuit of face past the opposition period, according to the U.S Patent and Trademark Office, and a "Notice of Allowance" has been issued. And it looks like the application will be approved, Neil Friedman, a partner at law firm Baker and Reynolds who regularly practices trademark law, told FoxNews.com.

"At the end of the day, will they have protection in this space? Yes," Friedman said.

A trademark may help Facebook throw the book at the competition -- and Facebook faces a wealth of it. GoDaddy.com, the world's largest domain name registrar, told FoxNews.com that it has 53,000 domain names containing the word "face" in its databases. The company estimated that the Internet has 89,000 domain names containing the word "face" just in the .com world.

So put on a happy face, Facebook, that trademark may need to be put to use.

http://www.foxnews.com/scitech/2010/11/24/facebook-plans-trademark-word-face/