Now Myspace is giving us one more reason to shrug our shoulders in apathy. Myspace (or is it My_____?) announced a new feature today that'll let you "mash up" your Facebook profile on Myspace.com. The feature, creatively called Myspace Mashup with Facebook, basically gives you a way to pull your likes and interests from Facebook into Myspace. The benefit? Myspace can then use that data to offer you personalized "recommendations" for entertainment content.
I'm guessing approximately four people are excited by this development -- and that's including Rupert Murdoch and the rest of the News Corp crew.
Myspace-Facebook Mashup: Too Little, Too Late
Here's the problem: Very few folks are actually using Myspace these days, relatively speaking. The site lost half of its total traffic from mid-2009 to mid-2010 and, despite attempts at rebranding itself and surgically removing parts of its name, the ol' mare hasn't been able to make much progress toward a recovery. Just a couple of weeks ago, Myspace's parent company described the site as a "problem" and said its current financial losses were "not acceptable or sustainable." Ouch.
So now you can take your information from Facebook and use it to get Myspace-provided "entertainment recommendations." What might these recommendations be, you wonder? In my trial, Myspace initially suggested I become friends with the musician Bruno Mars, attend a tour by a French "electo-grunge" band called Liga Quintana, and play an online game called Dog Wars.
Sweet salvation -- Myspace is saved.
http://www.pcworld.com/article/211127/myspaces_facebook_mashup_why_bother.html
