NEW YORK (Billboard) - It's tempting to dismiss the Beatles' long-delayed arrival on iTunes as a non-event. After all, it's been more than seven years since iTunes began selling music. And EMI Music reissued the band's entire discography on CD barely a year ago.
Still, here are five reasons why the Beatles-iTunes deal is important:
1. Digital marketing boost for the Beatles catalog
Yes, unauthorized copies of the Fabs' music have been available for free on file-sharing networks for more than a decade. But during that time, as CD sales entered into a tailspin, iTunes emerged as the largest music retailer in the United States, topping even former market leader Walmart.
Although file-sharing continues to thrive, music retailing isn't dead. Eminem's chart-topping album "Recovery" is available everywhere on peer-to-peer networks. And yet since the album came out in June, about 728,000 U.S. consumers still chose to visit a digital retailer like iTunes and pay for it, accounting for about 25% of the album's total U.S. sales of 2.9 million, according to Nielsen SoundScan.
